• Imagine going to your favorite fast food restaurant and ordering your food without the static and confusion that comes with traditional drive through service. Imagine sitting down to dinner and not having to deal with an obnoxious waiter (wearing more than the minimum amount of flair) asking “What are we having for dinner tonight?”

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  • If you really want to put in maximum effort, try out this idea. Photo courtesy of Inside Outside.

    Spring has officially sprung in most parts of the U.S. and Canada (although I heard that it snowed in Michigan this morning). While residents of the Midwest shovel their driveways one last time, the rest of us can appreciate the fact that our world is a lot greener than it was just a month ago. While it would be nice if we could do business outside, that isn’t always possible. However, here are some ways that you can appreciate the season while running your franchise business.

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  • No need for a padlock- simple precautions will suffice.

    With all of the recent talk of the Heartbleed bug, many franchise businesses may find themselves wondering how they can protect their data from cyber attacks or intrusions. Unfortunately, cyber attacks are just one way that sensitive data can be compromised. For maximum safety, franchise businesses need to use a combination of physical, administrative, and technical safeguards.

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  • In-person communication: effective, meaningful, and won't use up your data plan

    As a young member of the millennial generation who has worked in IT for several years and who writes about social media/blogging/website best practices for a living, I think I’ve got a pretty good grip on how to use technology for franchise marketing.

    Admittedly, I often find myself telling older people (such as my parents) that “technology is the wave of the future and print is all but dead, save for a few occasions.” [Insert parental eye roll.]

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  • Don't leave your customers feeling like this!

    Everyone knows that you should listen to your customers, but very few people seem to understand what active listening is. Active listening is important not just for franchise business owners, but for all franchise employees.

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  • RR-HomeSlider-BayParkFront-U-612x222

    As we discussed in Monday’s post, the housing market and economy both continue to shows signs of a rebound as we enter into the second quarter of 2014. Real estate franchise businesses aren’t the only ones capitalizing on this trend- remodeling franchise businesses, such as Renovation Realty, are also helping homeowners renovate and/or sell their properties.

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  • business-school

    As the economy begins to recover from the recession of the last decade, franchise businesses are leading the way in small business growth and development. Franchise growth is measured in three ways: establishment growth (how many new locations or business units a franchise opened), employment growth (how many employees they hired), and financial output.

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  • Big-Data-Elephant

    When we hear the term “Big Data,” we tend to conjure up images of the NSA monitoring our every move from a bunker deep inside the earth. However, the truth is that Big Data, like most inanimate objects in the world, can be used in a positive manner as well. Big Data can especially help franchise businesses with franchise marketing, day-to-day business decision making, and even planning for future expansion and operations.

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  • present

    By now, most franchise businesses know the importance of social media. It’s a free franchise marketing technique and also a way to connect with customers, share news, and announce new products and promotions. Many companies also use giveaways as part of their social media strategy and to entice customers to participate on their page.

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  • What is the legend of the clover? Probably not what you think...

    All around the world, people are celebrating St. Patrick’s day, either by honoring the saint at a special mass, watching

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