Corporate Bios



Mario J. Altiery, CFE, Founder and President of Upside Group Franchise Consulting, began his career as a franchise business consultant with a large franchise conglomerate in 1995. Working in all aspects of franchising, Mario progressed through the ranks, and in 1997 he was promoted to Vice President. It was as Vice President that Mario pioneered new sales and marketing processes, creating a number of landmark programs including a nationally implemented franchise resale program, institutionalized royalty maximization training seminars and international expansion. Also during this time, Mario authored an industry recognized Head Start program designed to jump start revenue for new business owners. In 2000, Mario founded Upside Group Franchise Consulting, a full service, boutique franchise consultancy with quality franchise consultants. Upside Group provides franchisors with comprehensive solutions including marketing, sales, development, day-to-day operations, strategic planning and crisis control. As a previous owner of multiple franchises and President of a successful franchise system, Mario has helped many franchisors develop their systems in numerous industries. Mario is a published author and has been sought after as a guest speaker for various organizations including the International Franchise Association (IFA) and NOVA University, among others. Recently, Mario served as co-author of the Continued Legal Education (CLE) paper, ‘Use of Consultants and Paralegals in Franchising: Are you Aiding and Abetting the Unauthorized Practice of Law?’ which he presented at the 2011 American Bar Association’s (ABA) Forum on Franchising. Mario’s company, Upside Group, co-founded the acclaimed Franchising for Athletes Seminar Series. In addition, Upside Group and its franchise consultants were recently honored with three Davey Design awards for marketing and advertising through a nation-wide competition of 4,000 entries. Mario has set up franchise systems throughout the United States, Australia, Europe, and the Middle East. Mario often lectures on the art of the sale as well as franchise operations, franchisee relations and strategic planning. Mario is a Member of the IFA and an Associate Member of the ABA. He has been honored as one of “Arizona’s Finest” by the Cystic Fibrosis Foundation and serves as a steering committee member for Lift Up America, an empowerment charity group designed with the goal of stamping out hunger domestically.


Executive Administrator
Allison serves as Executive Administrator and brings almost 20 years’ experience in administration and office management to Upside Group Franchise Consulting. Allison comes to us from the east coast where, most recently, she held the position of Executive Assistant to the Chief Executive Officer of a global, public institutional brokerage at their Times Square headquarters in New York. Prior to supporting the CEO, Allison held roles supporting their General Counsel and Executive Vice President of Global Marketing & Communications. Allison has direct corporate experience working in Executive Management, Legal & Compliance, Human Resources, Treasury, Marketing & Communications and Information Technology throughout various industries. In addition, Allison spent several years serving as Office Manager of a privately owned service business. She understands the nuances of small business verses corporate America and brings to Upside Group a unique skill set born of both environments. Allison’s current responsibilities include administration of our client SharePoint intranet, SharePoint training, facilitating client communications and orientation, event planning and coordination and management of vertical company communication systems. Allison works closely with all members of the Upside Group Franchise Consulting firm and our clients and vendors to ensure office support operations run smoothly.


Lead Technical Writer, Special Projects Manager, Business Development Coordinator, and IT Specialist
Zoe Zorka serves as Upside Group Franchise Consulting’s Marketing and Business Development Manager. Zoe graduated with a degree in communications from Colorado College in 2009. In 2011, she obtained her MBA from Colorado Technical University. In 2014, she graduated with her DBA from Colorado Technical University. Zoe came to Upside Group with experience as a technical writer, marketing manager, and content writer. With her innovative thinking, Zoe is responsible for overseeing USG’s support staff, social media interns, digital production, development and design of franchise marketing materials, search engine optimization, and working with clients to market their franchise businesses. Zoe is also responsible for managing clients’ marketing plans, portfolios, and corresponding strategies. Additionally, Zoe coordinates community outreach efforts and manages USG’s online presence, including; USG website, blog, social media, monthly newsletter, PR, and email marketing.  Zoe also serves as Upside Group’s creative design and information technology specialist. Under this role, Zoe develops marketing materials, websites, and maintains the Upside Group Franchise Consulting firm website, Intranet and computer-based infrastructure.


Lead Technical Writer
Elisabeth Amy-Vogt (known as Betsy) has a background in direct response advertising and broadcast production, with over 15 years’ experience writing for clients that range from computer gaming company NetXstream to the Governor of the State of Texas. Originally from Great Britain, Betsy has travelled extensively, and uses her experience with other cultures when writing for USG clients based outside the United States. As Lead Writer, she is one of our most experienced manual writers, and an integral part of the USG manual writing team. Betsy’s attention to detail and vast knowledge of franchise manual creation, ensures USG clients that they are getting the most comprehensive manuals in the industry. When not sitting at her computer writing, Betsy catalogues Spanish books at her local community library, and volunteers her skills to the Akumal Coral Reef Restoration Project.


IQ Testimonials

"After meeting with franchise consultant and Upside Group founder, Mario Altiery, I appreciated and valued USG’s emphasis on executing and delivering a high-quality plan in an appealing time frame. Furthermore, USG had a clear understanding of my vision for the future of the company, and will be able to assist us in bringing the AmenZone vision to the world.
Amen Iseghohi, Founder/Owner
Amenzone Fitness
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