Legal Services

Satisfying the legal portions of franchising a business can be difficult without knowledgeable assistance at your side. As a leading franchise consultant, Upside Group simplifies the process for businesses. By partnering with experienced franchise lawyers, businesses are able to feel secure by following all state and national franchise regulations.

There are many legal issues and important franchise regulations that must be followed while franchising a business. Franchising rules include disclosure and negotiation laws, affecting both the franchisor and franchisee. A franchise consulting firm can connect franchisors to experienced lawyers, who will direct a business in the right direction. Franchising a business is often seen as a complex relationship involving various legal issues which can include patents or copyrights, license, trademarks, trade regulation, antitrust, competition, securities and other items. Because of multiple factors contributing to the legality of franchising, it is important to have the help of a franchise consultant.

Upside Group Franchise Consulting will help businesses navigate through the most sensitive of legal areas while franchising a business. Often this will include drafting agreements, collateral and disclosure documents. Also there are state registration and regulation stipulations for franchises that will need legal expertise. As for protecting future franchisees and franchisors, lawyers are able to assist in creating documents and procedures for terminations, transfers, conversions, buy-backs and restructuring.

Our preferred lawyers are listed below:


Matthew B. Gruenberg
2029 Century Park East
Suite 300
Los Angeles, CA 90067
Business Phone: 310-284-3794

Howard & Howard
Attorney – Matthew J. Kreutzer
3800 Howard Hughes #1000
Las Vegas, NV. 89169
Business Phone- 702-667-4827
Fax – 702-567-1568

Tim Pickwell
11975 El Camino Real, Suite 200
San Diego, CA 92130-2542
Business Phone- 858-623-1111
Fax – 858-623-9114


Dan B. Warshawsky
Weiss Brown, PLLC

6263 North Scottsdale Road, Ste 143
Scottsdale, Arizona 85250
Office (480) 327-6656






Beata Krakus
Greensfelder, Hemker & Gale, P.C.

200 West Madison Street, Suite 2700
Chicago, IL 60606
Office (312) 345-5004
Main (312) 419-9090

Max J. Schott II
Gray Plant Mooty

500 IDS Center
80 South 8th St
Minneapolis, MN 55402
Office (612) 632-3327
Main (612) 632-3000



Nixon Peabody
Attorney- Gregg Rubenstein
100 Summer Street
Boston, MA 02110
Business Phone – 617-345-6184
Fax- 866-369-4747
Cell Phone – 617-755-8284


Andrae J. Marrocco
Dickinson Wright LLP
199 Bay Street, Suite 2200
Toronto, Ontario M5L 1G4
Direct – (416) 777-4046
Fax – (416) 865-1398


IQ Testimonials

"After meeting with franchise consultant and Upside Group founder, Mario Altiery, I appreciated and valued USG’s emphasis on executing and delivering a high-quality plan in an appealing time frame. Furthermore, USG had a clear understanding of my vision for the future of the company, and will be able to assist us in bringing the AmenZone vision to the world.
Amen Iseghohi, Founder/Owner
Amenzone Fitness
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