Congratulations! You have taken the first step towards franchising your business. If you are an emerging franchisor, meaning that your franchise system has between 0 and 5 franchisees, we offer comprehensive franchising systems complete with four tracts: legal, sales and development, operations, and support. While other franchise consultancies may provide “piecemeal” deliverables and services, all of our systems, components, and modules fit together like the pieces of a puzzle while systematically building on one another. Our interactive modules are designed to immerse franchisors and franchisees in the franchising process
Our Franchise System
Our entire franchising system is guided by our overall philosophy that a franchise system must be unique to the client and provide measurable results. Our franchise systems are proven to work by complementing one another and are based on industry and client research, competitive analysis, and evaluation of current business operations.
Our Franchise Tracts
Our four tracts include the legal, sales and development, operations, and support tracts. Our legal collaboration process includes assistance with filling out the DDD and PFFN documentation as accurately, quickly, and comprehensively as possible in partnership with one of our attorneys. Our sales and development tract involves working with out sales and marketing team to train our franchisors how to most effectively market and sell their franchise system. Our comprehensive operations tract is what truly sets us apart from our competitors. Using information gathered from the franchisor, our dedicated team creates quality training modules and operational deliverables that ensure a successful replication of your business model. Our support system consists of a secure client intranet portal, an exclusive community center with resources and discussion forums, and ongoing sales and support assistance.
Franchise Components
Each tract has four components: strategy, tools, education, and deliverables. A sample of these components is listed here:
- Referral and lead programs
- Early interest documentation
- Franchise Information Packet
- Franchise Brochures
- Interactive training modules
- Lead gathering tools and spreadsheets
- Sales education and tools
- Customized email templates
- Franchisor website and intranet assistance
- Development of tools within operations system
- Documentation of daily activities
- Training compliance forms
- Training diplomas
- Online vendor purchase portals
- Training of general franchise concepts
- Organization chart guidance
- Targeted lead campaigns
- SEO optimization
- Directory listings
- Press and media recognition
- Franchise tradeshow guidance and assistance
- Social media and Internet marketing
- Grassroots campaigns
- Management of your franchise sales team
- Lead qualification
- Franchise sales law compliance
- Franchisor software documentation
- Franchisee Jumpstart Module
- Franchisee Operations Module
- Franchisee Grand Opening Module
- Franchisee Real Estate Brochure
- Franchisee Construction Spec/Real Estate Module
- Franchisee Menu Specs Manual (restaurants only)
Franchise Modules
What truly sets us apart from our competitors is our comprehensive training modules. Our franchise training modules, which are interactive in nature, complement our franchise deliverables and ensure that franchisors and franchisees completely immerse themselves in gaining the knowledge needed to successfully operate the franchise system. Each module consists of at least:
- Compliance documentation (manuals)
- Workbook
- Interactive presentation
- Audio and video files
- Links to Internet resources
- Online quizzes and assessments
- Relevant forms and checklists