The Best Minds in the Industry

About Us

Measurable, proven results—that’s what sets Upside Group Franchise Consulting apart from any other franchise consulting firm in the industry. To develop and expand franchise systems, franchisors need step-by-step coaching and franchise consulting that focuses on one thing: increasing the number of franchise units sold by developing a solid branding platform upon which a results-oriented marketing and sales strategy can be built. Why the name Upside Group Franchise Consulting? When President Mario Altiery founded the firm in 2000, it was in response to a noticeable void in the franchising world: while there was no shortage of franchise advisors, there was no comprehensive franchise consulting business that had the front-line experience and insider’s understanding to be able to be accountable for a franchisor’s ongoing and long-term success. Mario Altiery believed there was a true upside to franchising that could be realized through a practical system of results-oriented solutions tailored to each client’s needs.

“At Upside, we do not focus on franchise sales only—we consider all aspects of franchise development. We think in terms of multi-tier, interconnected systems and how they each contribute to and strengthen the complete franchise structure.”
Mario Altiery, President

Upside Group Franchise Consulting is comprised of the best minds in the industry, meaning that our dynamic and experienced team will work to provide you with the best franchise consulting available. Handpicked, the professional staff at our franchise consulting company is recruited from across the country, offering clients traditional marketing experience from multiple disciplines, as well as franchise marketing expertise in advertising, sales, public relations, web site optimization, franchise manuals and documentation, training, and business development. Headquartered in the Phoenix, Arizona, metropolitan area, the Upside Group Franchise Consulting company also has satellite offices across the country.