Upside Group Won SILVER in three categories for the Davey Awards for our franchise advertising and design. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, Coach, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, iNDELIBLE, Wunderman, MTV, Polo Ralph Lauren, Refinery, Sotheby's Institute of Art, Victoria's Secret, Wired, Yahoo! and many more.
Upside Group won silver in the category of Packaging for the promotional design for the Native New Yorker franchise. Native New Yorker’s Hot Wing Sauce is a big hit with consumers and now with design critics.
Native New Yorker Wing Sauce Label.
Suicide Sauce and Hot Sauce Labels shown below:
From menus to drink coasters to stadium promotions, Upside Group is being recognized for creative branding and award winning design in the field of franchising.
Native New Yorker in-store menu, take out menu, in-store drink coasters,
and oversized stadium banner shown below:
Logo and branding development is important for any franchise. Upside Group produces logos that both catch the consumer’s attention and speak to what the franchise is all about. Native New Yorker's Mascot does just that and the critics agree.
Upside Group won the 2011 Scottsdale Best of Business Award in Business Consulting