The Art of
Franchise Marketing

When considering whether to purchase a franchise, one of the key factors a new franchisee will take into consideration is whether the franchisor has a comprehensive franchise marketing strategy in place that lays out how business will be brought in—because without good marketing systems and support, a franchisee is set up for failure. The Upside Group franchising consultant team has experience in traditional marketing disciplines and specializes in franchise marketing and advertising strategies that intertwine advertising campaigns, franchise sales management strategies, and public relations components. As the highest recognized franchising consultants in the country, Upside Group Franchise Consulting is lauded for developing a unique and customized franchise marketing strategy for each and every client.

For every franchise advertising strategy we always include an analysis of several marketing mediums and their potential benefits for that specific client:

• Television
• Radio
• Internet marketing
• Direct mail advertisements

All of these media outlets can be combined in a unique manner so that the franchise marketing strategy optimally fits the product and business model. While there are several types of franchises that can use similar techniques toward success, Upside Group Franchise Consulting knows that no two franchises are identical in design so why would they use identical advertising strategies?

Our franchising consultants help you to know and answer the basic franchise marketing questions when developing the franchise advertising strategy are similar to the questions one might ask as they are developing any other kind of business plan:

• Who are my largest demographics?
• Where am I located?
• What are the cultural norms of that location?
• How will I effectively communicate the value of my product or service?

ADVERTISING

Developing effective paid advertisements is not just about being clever: it takes a keen understanding of human behavior to develop ad campaigns that motivate your target audience to buy. From concept to delivery, Upside develops results-oriented branding platforms to support retail and image franchise advertising campaigns that include print, TV and radio ads, direct mail and electronic web banner ads.

The Native New Yorker marketing suite covers all aspects of branding and advertising.

PUBLIC RELATIONS & PROMOTIONS

Upside Group Franchise Consulting provides the best franchise marketing and leverages paid franchise advertising dollars with public relations strategies, or what we like to refer to as “earned media”—free TV, radio and print exposure—that generates positive, frequent media coverage that we earn by actively creating newsworthy stories and events that attract media outlets that reach your target markets with specific messages crafted with intent. Grand openings, anniversary celebrations, customer appreciation events, new product launches and other business developments are promoted using a mix of public and media relations tools including media packets, pitches and promotional emails. For internal or external communications, the franchising consultants on the Upside Group franchise marketing strategy team will also develop, produce and distribute electronic and print newsletters that keep employees, franchisees and customers excited about new business opportunities, products and promotions.